How to Write a Sportsbook

A sportsbook is a type of article that focuses on the details and highs or lows of a particular sport, such as baseball, football, basketball, and even tennis. It can be either a feature story or a season preview or wrap-up. It is usually written with a great hook that will compel the reader to keep reading.

The hook is a critical part of writing any article, but especially in sports journalism. It should grab the readers’ attention, introduce a person or event, and transport them to the game they’re watching. For example, a baseball writer might open an article with a statement about the personality or accomplishments of a player who has just come off the bench. Another idea would be to write a quote about a player who has just hit a home run or gotten an important pass.

A good sports article is a combination of a strong lead, facts and details, and a good ending. It should not include a lot of complicated jargon that could confuse the readers. It should also be short and direct.

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